品牌故事 – YUNGYUNG23

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永續傳承的台灣高山茶

永永貳參，一個以簡單初衷為起點的茶品牌。
永永的茶園，位於海拔一千三百公尺的南投竹山，茶樹在霧氣雲瀑瀰漫的自然環境裡隨著四季吸收著土地的養分，自由生長，專屬於台灣高山獨一無二的氣味，永永貳參的茶葉就在這裡孕育，給你緩緩繞在喉底的清香茶韻，每一口都舒服好喝。

Taiwanese high mountain tea, a heritage everlasting.

YUNGYUNG 23, a tea brand that’s just not passing.
Nantou’s Zhushan, 1,300 meters above sea level, veiled in mist and cascading clouds, YUNGYUNG’s tea garden is here to settle, and where this natural environment enshrouds. Taiwan’s high mountains, with their unique aroma thereabout, absorbing land’s nutrients year-round, this is where YUNGYUNG 23’s tea sprouts. Growing freely, a fragrant tea born of this fertile ground. With its lingering and refreshing taste, soothing and delectable sips that cannot be replaced.

以家族手足間的「永」字為名。

家，象徵心之所在之處，也延續著台灣在地茶葉與土地的情感，永永貳參相信，以不施加農藥不傷害土地的方式､人工拔草､土壤改善､建立生態，從手工採摘到發酵､製作､焙火，即使繁複，依然耐心堅持，讓茶湯這樣質樸的飲品，又回到最單純自然的狀態。

Named after the Chinese character “Yung”—Kindred to family members—

Symbolizing a family brand and where the heart is that builds on their affection towards Taiwan’s local tea and land. YUNGYUNG 23 farms its tea without relying on pesticides or harming the land, manually pulling up weeds, improving the soil, and establishing an ecosystem. Patience and commitment from hand-pick harvesting to processing results in an unadulterated, pristine tea drink. As the fragrance drifts from each cup of YUNGYUNG 23’s quality tea held in your hands, so sustaining its environmental conservation concept stands.

Tea is old, tea is new.

如今喝茶不再是老一輩的事，而是一種調整生活的迷人方式，與茶為伍，和自已對話。透過永永貳參的好茶，讓永續環境的理念能隨著手中捧著的每一杯茶香，串連沁入更多人的心裡，感受到一份回甘的心意。
Tea is all of you！

Tea is old, tea is new.

Once coveted and monopolized by the older generation, now, tempt and profit your life with a tea drinking occasion. Acquaint oneself with tea, converse with yourself, there’s no need to wait for someone else. Permeating and linking the hearts of more people, experiencing and appreciating the mellow aftertaste that has no equal.
Tea is all of you！